Reports & Board Packs
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Golf Performance Intelligence Pack
Board reporting · auto-generated from live business data. Prepared for the Board of Directors of Girton Golf Club.
YTD £3.18M · +7.1% YoY
Margin 22.4% · +130 bps YoY
YTD 41,210 · weather-adjusted
Yield improving · peer £38.40
Rolling 12-mo · target 92%
Strong · +6 pts vs Q2
Weighted across 7 commercial pillars
Each pillar is benchmarked against the Premium · South UK cohort, then weighted by board materiality. Utilisation is the single largest score drag.
+7.1% YoY · ahead of peers
22.4% margin · +130 bps
Achieved fee strong, midweek soft
Midweek drag on composite
92.4% · top quartile
F&B attach below peer
Payroll watch-item
Executive Commentary
AI-generated narrative · grounded in this period's actuals
Revenue outperformed budget by 6.2% in September, lifted by stronger visitor green-fee demand (+9% YoY) and a higher F&B attach rate per round (£8.40 vs £7.10).
EBITDA expanded to £92.3k (22.4% margin) — a 130 bps improvement YoY despite payroll inflation of 4.8%, reflecting disciplined cost control on grounds and admin.
Membership remains the bedrock: 92.4% retention with 14 net adds this quarter. Average revenue per member climbed to £3,420 (+5.2% YoY).
Midweek tee utilisation sits at 58%, well below the 74% peer benchmark. This is the single largest unaddressed yield opportunity, with an estimated £58k annualised upside.
Revenue Performance
By stream · vs budget · 12-month trajectory
Budget → Actual waterfall
+£24k vs budgetRevenue mix
September12-month revenue · actual vs budget vs LY
Revenue mix continues to shift toward higher-yield streams: visitor green fees and F&B together delivered 81% of the £24k budget beat. Membership remains the anchor at 41% of total.
Golf Operations
Tee sheet efficiency · utilisation · achieved yield
Composite of utilisation, achieved yield, and no-show drag. Midweek is the limiting factor.
Utilisation heatmap · day × time-of-day
% of premium slots bookedMembership Health
Retention · category mix · revenue per member
Category mix
Member count · 8 quarters
+44 net (2y)Secondary Spend
F&B · Retail · attach rates
F&B + Retail · 6 months
+18% YoYSpend per golfer trails peer median by £1.60. A pre-round F&B bundle is modelled to lift this to £15.80, worth ~£28k annualised.
Cost & Profitability
Cost mix · EBITDA margin trend · efficiency
Cost lines · % of revenue
Bars vs peer median (line)EBITDA margin · 12 months
22.4% (Sep)Cohort Benchmarking
vs verified Premium · South UK clubs
| KPI | You | Peer Median | Δ | Status |
|---|---|---|---|---|
| Revenue per Round | £42.10 | £38.40 | +9.6% | Ahead |
| Member Retention | 92.4% | 89.8% | +2.6 pp | Ahead |
| EBITDA Margin | 22.4% | 20.1% | +2.3 pp | Ahead |
| Payroll % Revenue | 44.8% | 42.0% | +2.8 pp | Behind |
| F&B Spend per Guest | £8.40 | £9.20 | -£0.80 | Behind |
| Midweek Utilisation | 58% | 74% | -16 pp | Behind |
| Cash Cover (months) | 2.3 | 3.4 | -1.1 | Behind |
| Avg Rev / Member | £3,420 | £2,980 | +£440 | Ahead |
Risks
Watch-items requiring board attention
Midweek demand below cohort
High58% utilisation vs 74% peer median represents £58k annualised yield gap.
Payroll inflation outpacing revenue
MediumWages +4.8% YoY on 7.1% revenue growth — margin headwind into FY26.
Cash cover thin
Medium2.3 months operating cash vs 3.4 peer median; limits capex flexibility.
Concentration in 2 member categories
LowFull + 5-day = 76% of subscriptions; weather-sensitive categories.
Opportunities
Quantified upside identified by AI advisor
Dynamic midweek pricing
+£58.0kTiered Tue–Thu rates targeting 70% utilisation. Modelled +£42–58k annualised.
F&B attach uplift
+£28.0kPre-round bundle (coffee + bacon roll) lifts attach to peer 9.20/guest.
Premium membership tier
+£26.8kLaunch 'Captain's' tier at £2,950 (vs £2,280 full). 40 of 46 waitlist convertible.
Society yield management
+£14.0kMove 4 underpriced weekend slots to premium pricing. +£14k annualised.
Decisions Required
Board-level recommendations for this cycle
Approve dynamic midweek pricing pilot (Q4 2025)
Largest single upside (£58k) with low capex; reverse if NPS dips.
Launch Captain's premium tier — cap 60 places
Convert waitlist before Jan renewals; defends ARPU into FY26.
Sign off £18k F&B kitchen refresh
Required to deliver pre-round bundle and lift gross margin to 67%.
Review GM staffing model — 3rd front-of-house FTE
Payroll % above peer; explore variable scheduling before adding FTE.
90-Day Outlook
Forecast trajectory · Q4 2025
Revenue · actual & forward forecast
Finlytix Intelligence Pack · confidential — for board use only