Financial intelligence for members' golf clubs

The financial picture your accountant cannot give you.

Upload your detailed accounts and see how every metric compares with 300+ English members' clubs — which gaps are costing you most, and what to do about them. From detailed accounts to ranked action plan in under 2 minutes.

No consultant required Opportunities sized in £ Built for members' clubs
www.finlytix.co.uk/dashboard
Fen Lane Golf ClubIllustrative example
18-hole parkland members' club · FY2025 · Revenue £962,780
vs 300+ English
members' clubs
FY2025
A record year for revenue. Not a good year.
What the AGM will hear
Revenue+8%
£962,780, a record
Members576
A record roll
Programme£380k
Course, range and shop delivered
What Finlytix shows
EBITDA−48%
£85,260 → £44,285
Bottom line−£29,715
Deficit after depreciation
Shop and bar−£51,590
Lost after stock and staff
The investment was right — reinvestment is in the top quartile of peers. The operating model has not caught up.
10 founding clubs
The pilot closes after ten founding clubs. Founding rate locked for life.
300+ clubs
Benchmarks anchored in the filed accounts of 300+ English members' clubs. Every figure shows its source.
Under 2 minutes
From detailed accounts upload to your first benchmark.
What is inside

Everything you need to go from accounts to action.

Three things that only work together: your detailed financial data, a peer set built from real club accounts, and a ranked action plan.

Peer positioning

See where each KPI stands against 300+ English members' clubs: EBITDA margin, payroll, membership retention, green fee income, cost per round. Every benchmark shows whether it is measured or modelled.

Intelligence Centre

Turns your numbers into decisions. What each gap means for your club, what it is worth in £, and what to change first. Built from your own detailed accounts, not generic advice.

FinScore

A single 0–100 club health score, updated every time you upload. One number that tells your board where the club stands — and whether it is improving.

Trend analysis

See whether performance is improving or drifting, year on year, and how your position against peers is moving.

Priority action plan

Opportunities sized in £ and ranked. You always know where to start and what it is worth.

Board Financial Review

A board-ready report generated in one click. Verdict, peer position and priority actions — ready to present without building a pack from scratch.

Intelligence Centre

Not just a number. A decision.

A percentile tells you where you stand. The Intelligence Centre tells you what it means for your club, what it is worth, and what to change first — written from your own detailed accounts and your board's stated priorities.

  • Generated from your club's actual detailed accounts — not generic advice.
  • Covers revenue quality, cost discipline, membership health, and financial resilience.
  • Recommendations sized in £ so you know where to start.
  • Plain English throughout — written for your board, not your auditor.
Pro shop and range·Fictional example
−£31,880 a year
Result after stock and staff

Fen Lane expanded its pro shop and opened a range. Range income was £15,800 against a £30,000 plan, stock rose from £22,000 to £28,500, and a full-time range technician was added. Nothing in the annual accounts shows the shop as a single loss-making line. Finlytix does.

Decide the service model: lean counter or concession let to the professional — about £21,300 a year.
Fictional club · Compared with 300+ English members' clubs
Board-ready reports

Your board review, generated in one click.

Stop building packs from scratch. Finlytix produces a clear, professional review with the verdict, your peer position and the priority actions, ready to present.

Board Financial Review
Auto-generated
The verdict
Position against peers
Top 3 priority actions
Year-on-year trends
How it works

From detailed accounts to action in three steps.

01

Upload your detailed accounts

Export a CSV from Xero, Sage, or QuickBooks and upload it. Takes under 2 minutes. No consultant, no setup call, no template to fill in.

02

See where you stand

Every KPI is compared with 300+ English members' clubs. You see where you are above the median, below it, or outside the normal range — and by how much.

03

Know what to change first

The biggest opportunities are sized in £ and ranked. You leave with a clear list of what to address and in what order — not a report to interpret yourself.

Worked example

What the numbers can show.

Fen Lane is a fictional club. Its board will call FY2025 a record year: revenue up 8% to £962,780 after a £380,000 course and range programme. Against 300+ English members' clubs it was not a good year. EBITDA fell from £85,260 to £44,285. The pro shop and bar lose £51,590 between them after stock and staff. Green fee income rose 5% while UK clubs grew theirs 17%, so its position slipped below the bottom quartile. Three changes are worth about £54,100 a year.

Up is not the same as good. Finlytix shows where your year really stands, which lever moves your club, and by how much.

Pricing

Join as a founding club. Pilot pricing, locked for life.

The pilot closes after 10 founding clubs. Founding clubs keep the pilot rate for life.

Founding Club · Pilot only

£3,999/year ex VAT after the pilot

Pilot price
£999/ year ex VAT

Rate locked in for life. Cancel any time.

Standard rate £3,999/year ex VAT once the pilot closes after 10 founding clubs.

Fictional example

Fen Lane's first upload found three changes worth about £54,100 a year, starting with a pro shop that loses £31,880 after stock and staff.

Available from day one

  • Intelligence Centre — plain-English analysis of every KPI against 300+ English members' clubs.
  • Full benchmark positioning across 20 KPIs.
  • FinScore — single club health score, updated on every upload.
  • Ranked action plan — Fix Now, Monitor, and Capitalise.
  • Board report export — auto-generated PDF.
  • Multi-period trend analysis.
  • Direct input into the KPIs and benchmarks we build next.
  • Founding club rate locked in for life.

Coming during the pilot

  • Scenario modeller — model the financial impact of operational decisions before you make them.

The financial picture your accountant cannot give you.

Your accountant produces the numbers. Finlytix shows what they mean against 300+ English members' clubs.

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Get in touch

See it working on a club like yours.

Book a demo and we will walk you through the platform using a fictional members' club. No commitment, no setup required.

  • Live demo

    We walk you through the full dashboard — Intelligence Centre, peer positioning, action plan — so you can see exactly what your club would get.

  • Founding club access

    Pilot pricing, locked in for life. The pilot closes after 10 founding clubs. Founding clubs shape the product.

  • Any question answered

    Want to know if your detailed accounts format will work? Unsure how the benchmarks are built? Ask before you commit to anything.

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